Cervezas Alhambra 1925

This is a cardboard packaging designed for Alhambra Cervezas 1925. The design is inspired by the decorative wall patterns in the Alhambra Palace in the south of Spain. When the packs are aligned on a market shelf, they form an abstracted version of this pattern on all sides creating a visual integrity. Alhambra Cervezas 1925 boxe has 6 bottles and 1 beer glass. The material of the pack, the cardboard, is used inside out to utilise the more natural texture of the paper instead of the glossy side. This way, the product looks more premium, distinguished on the shelf and the packaging texture fits the hand crafted quality of the beer. Once the pack is opened, the glossy side on the inside welcomes us creating a delightful unpacking experience